yellowSquares has a full assortment of intelligent, intuitive online interactive tools for market research that can easily be adapted to suit the product type and survey response required. All on-screen prompts, titles and content are editable via a powerful content management system, allowing full customisation for any project.
All input data can be tracked to the finest increment, with precise or generic values measurable based on the user’s responses. This ensures proper analysis and reporting of all data collected, with easy to understand results. |
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A shelf display simulation for product selection provides a familiar platform for respondents. This survey tool is great for researching shelf positions, product awareness and packaging stimulus. |
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| Respondent Task |
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Investigate and select products from a shelf display based on question. |
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Rollover and click to select items, click to add to cart. |
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| Features |
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Shelf '''simulation'' produces more realistic responses. |
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Respondents interact with products using simple roll-over for details. |
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All products can be selected and enlarged for detailed pack info, like being picked up from shelf. |
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Items are added to a virtual shopping cart as part of selection process. |
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Multiple or single item selection can be fully controlled, as well as a 'cart total'. |
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This tool can be tuned toward many research objectives. Due to the inclusion of packaging, logos and other imagery, it is a great platform to test connection between branding and knowledge of the respondent. |
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| Respondent Task |
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Category or statement association with product types. |
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Click, drag and drop items in order to complete survey. |
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| Features |
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Full set of product images presented for selection. |
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Images randomised in the grid to avoid selection bias. |
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Can use rank products in order of preference within categories. |
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Each row includes scrolling to accommodate entries greater then five (5). |
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Full control of selection, quantities and placements from respondents. |
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This survey gives the respondent a single item to analyse and attribute to a value or statement. This is perfect for research of brand or product position within a specific market type. |
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| Respondent Task |
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Category or statement association with product types |
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Click, drag and drop items in order to complete survey |
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| Features |
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Product images presented sequentially after each selection. |
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Images randomised to avoid selection bias. |
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Can use rank products in order of preference within categories. |
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Full control of selection, quantities and placements from respondents. |
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Each row includes scrolling to accommodate entries greater then five (5). |
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This tool is great for product or service value ranking, giving the respondent precise control units, time or money based over various products or services. This is also useful for product or social profiling. |
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| Respondent Task |
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Give a value to a statement or question based on pre-set scale. |
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Slide tab on scale to desired position. |
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| Features |
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Allows precise control of unit value for selection. |
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Pre-set scales can be different for each question. |
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Unit values can be generic, $ or % driven. |
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A "click to activate" ensures there are skipped questions. |
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This version of the slider does not display an exact increment to the respondent, allowing a more "emotional" response to be recorded. |
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| Respondent Task |
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Mark personnel position when considering a question and statement. |
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Slide tab on scale to desired position. |
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| Features |
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Provides a fluid, "emotional" position to be marked. |
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A "click to activate" ensures there are skipped questions. |
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As there is no visual stimulus, this is perfect for sub-conscious brand and product awareness, drawing only on previous experience and exposure. |
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| Respondent Task |
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Select items or statements in order of preference. |
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Click to rank and populate list for submission. |
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| Features |
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Simple click ranking allows fast response. |
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The "Position swap" control allows respondent to edit list. |
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The "Position Swap" feature can be locked out. |
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The entire ranked list can be deleted for a restart. |
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The Selection list is randomised to avoid selection bias. |
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This is a great social analysis tool, measuring how people break up units of time or money based over various tasks or instances. This is also useful for product or service value ranking. |
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| Respondent Task |
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Place a value on each item based on total available value. |
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Click and drag each tab to accumulate a value. |
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| Features |
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Allows precise control of unit value for selection. |
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Unit values can be generic, $ or % driven. |
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Provides a total accumulative total for reference. |
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Tabs can be set in any order. |
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All tabs are dynamically linked to calculate all adjustments. |
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Full length TVC's can be integrated into any survey with this tool. Seamless playback of any video content can be presented to the respondent in a controlled way. |
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| Respondent Task |
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Set-up computer ready to view a TVC. |
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View TVC or multiple TVC's. |
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| Features |
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Multiple TVC's/Clutter Reels can played in a random or pre-selected order. |
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TVC’s are optimised for online streaming in large format. |
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Includes a pre-loader for slower connection speeds. |
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Our SurveyVillage panel has been more than 2 years in the making. Using the ContactProfiler panel management software (a fully web-based software package jointly developed by Dipolar and yellowSquares), we have been able to create a panel that is well balanced, and highly responsive. |
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| Features |
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100% Research only panel. |
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Sign up via a double opt-in system. |
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Panel currently has in excess of 50,000* members (projected 105,000 by March 2009). |
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Home address validation in order to prevent sign up duplication. |
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All panellists have access to a help desk and a rewards & transactional portal. |
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Transaction history of all respondents is kept in order to apply panel source rules (eg. exceptions based on chronological or topic participation etc). |
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Mandatory demographic information is kept on all respondents as well as more than 150 pieces of frequently refreshed “optional” profiling information. |
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Healthy response rates of 54%+. |
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Panel sample can be requested, approved and managed through an online interface if required. |
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Survey testing, soft-launches, and "go live" can managed through an online interface if required. |
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Live tracking of panel member participation is available online. |
*November 2008 |
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